17th June 2019
Crafting the Perfect Airbnb Listing Title
An optimised Airbnb listing depends on a few key factors that will greatly influence your booking rates and success as an Airbnb host. Appealing listing photos, a backing of 5-star reviews, dynamic pricing, and an attention-grabbing title will all work together to attract guests. By tackling each of these areas and ensuring they appeal to guests, high occupancy rates and profit can be achieved.
Writing a listing title can be one of the most challenging parts of completing a profile. While this may seem strange, considering that titles are only around 8-words in length, as it’s one of the first things that searchers will see as they browse listings, it’s one of the most essential components of a profile. For an effective title, hosts must succinctly summarise the best selling points of their property in a short and snappy sentence. Achieving this can be tricky, however, once it’s done, the results can be extremely rewarding.
Your titles will be unique to you, your location and your selling points. As such, there’s no one formula for writing the ideal one. Highlighting the best aspects of your listing will depend on your audience and the way you would like your listing to be perceived. It’s also important to note that it’s likely that your listing title will change over time and in fact, it’s better that it does. Remaining dynamic is important and as you learn more about Airbnb and your guests, you will be able to adjust your profile to reflect this.
Start by Brainstorming Keywords
A list of keywords will be immensely useful while creating your perfect listing title. A good place to start is by assessing your own or other similar listings’ reviews. Here you can find points that are frequently mentioned. These are generally the most valued aspects of the stay and show what people look for in listings. For example, if you’ve found that many people have commented on the view from your property, this may be something you could mention. Once you’ve gathered a list of keywords, you can get started experimenting with a combination of headlines.
Highlight Nearby Attractions
The distance of your place from attractions is always worth mentioning in your title. If you’re only 10 minutes walk from the central city, close to public transport systems or a few moments from the beach, this is something you need to mention. With most travellers visiting an area for a particular reason, this is something that will be a major concern. Promoting this can be exactly what they need to click on your listing and make a booking.
For example, if you are hosting within Auckland, you could choose to mention your proximity to the Skytower, the airport, Eden Park or Spark Arena. Each of these places will appeal to different people, so it’s vital to take your target audience into account as well. However, by targeting certain areas, you’ll be able to attract anyone looking for places near there easily.
Include Your Unique Selling-Points
Unique selling points are aspects that are unique or special to your listing. Character properties or extra-large spaces are some of the things hosts choose to mention when creating their title. Unique selling points are an important part of Airbnb as interesting accommodation is something that attracts a huge number of people to the platform. If you have a property that is unlike any other in some way, this is something that should always be highlighted in a listing title.
Adjust Your Title as Events Come and Go
Events draw in huge crowds to towns and cities, so mentioning your proximity to them can be a great selling point to include in your headline. If you’re close to a major stadium or event centre, promoting this can help you get bookings from guests attending events months in advance. With events coming and going throughout the year, this strategy will require you to stay up-to-date with what’s happening in your city.
Tie it in With Your Description
While every keyword you choose won’t be able to fit in your listing title, it doesn’t mean you aren’t able to use them. Include this information as you elaborate on your listing further in the description. Writing a description is another vital part of optimising a listing, so it’s also important to make sure you have included information guests will be looking for in this part of your profile too.
Keep Making Changes
If there are some parts of your Airbnb listing that aren’t working, it’s key to continue changing them and updating your information. Airbnb listing optimisation is a continuous process, so changes are to be expected. By keeping your finger on the pulse of local buzz and competition, you will have a good idea of what’s popular in your area and what tourists will be looking for in their search for accommodation.